Blog Evaluation-Question 1

In what ways does your media product use,develop or challenge forms and conventions of real media products?

Our media product was inspired by many music videos as in the post production we researched many videos and hand picked certain conventions. The theme of our video was being alone. Many artists focus on the theme; being alone and often describe themselves being alone in different situations;for example love,work. However, the song we chose lyrically focuses on being alone in life.

When planning our video, we looked at many videos which the artists were alone in, however at the end of the song they reunited with a friend/lover/family member;this is typical of a music video as the artists always leave the audience with a happy ending. On the other hand, we wanted to break away from these conventions and create a different ending which the audience would not expect. We wanted Osman to still be alone when the song ended, despite looking at his watch throughout the video, making the audience think that he is waiting for someone eles.

Also, the mis en scen, that we chose for our production, was very important to the the theme that we were trying to portray as white and black are two very contrasting colours, as they are cold and have a sense of loneliness and confusion. We took this idea from many videos we watched through YouTube.


These images are screen grabs from two very popular songs of their genre. Chris Brown"I can transform you" and Kylie Minogue "All I see". These are two songs in which we researched and inspired us to use the two colours white and black as they stand out and make the video very exciting as you can use many effects,like we did within our music video. As we did not have their standard and quality of lighting,sound and costume we had to make do with creative ideas and effects which Finale Cut Pro enabled us with. We used the effects to enhance the quality of our film and make it realistic.

In addition to this the costume that we used was all white, as Osman wore a white t-shirt, white watch and white glasses. The glasses that Osman wore within our music video were inspired By Kanye West. As Kanye West wore a pair of white glasses within his video and they became iconic.

To conclude, our main production was inspired by many music videos of the same genre. Although, we created new ideas, which our fellow peers think are very initiative and different.